The first nut milk concentrate on the market promises excellent plant-based taste and texture

What is the future of plant-based milk? According to report market researcher Spoonshot, the next growth of plant-based milk comes from grains. This may improve the proof of taste, texture and sustainability...

Innovations in using soy milk, almonds, oats, etc. as alternative milk-based ingredients have peaked, and other grains, especially barley, may be explored and expanded. “Barley is a tough grain and can grow in extreme climates. It is the fourth most cultivated crop in the world and very nutritious, but outside the alcohol industry to make beer. Not widely used.“Spoonshot said in the report. “It also melts, and this makes it easy to make a creamy liquid.”

UK-based Bright Barley launched its first barley-based milk last year. Bright barley is said to be a low-fat source of dietary fiber and has been supplemented with calcium, vitamin D and vitamin B12.

“”Others for plant-based milk innovation in the coming years, from well-established staple foods like barley and quinoa to relatively familiar grains like millet with a creamy resemblance to oat milk. There will be a great deal of focus on grains. “Added Spoonshot.

But startup Nooj is heading for another route. It will debut in October at 150 Sainsbury’s stores as the first nut milk concentrate on the market in the UK.

Available in almonds and cashews, this product sits side by side with other chilled vegetable milks and dairy products. A smooth nut paste containing over 60% nuts, water, salt and natural preservatives. When mixed with water, you can even make a cream of “skinny” milk. It can also be used directly from the pack in combination with many other liquids and can be widely used in the kitchen.

An alternative to “lightly washed away” vegetable milk

Caroline Burton, founder of Nooj, aims to provide a “true replacement” for “pale, washed-out” vegetable milk made from “just a few nuts.” Said. She also said that it was developed in response to the high water content of other vegetable milks and the costs associated with transporting unwanted water.

“For all the plant-based milk options that exist today, I find that more consumers are more reliable, replacing the large same band of heat-treated plant milk that contains only a small amount of plants. I am confident that we need access to earth-responsible alternatives. “she said.

Artist Burton was advised by a doctor to give up dairy and gluten despite spending his childhood on a dairy farm. She felt that the vegetable milk currently on the market was “too watery” and was encouraged to start making her own nut milk concentrate at home. “I started buying vegetable milk a few years ago. I thought,” This is mainly water and it smells funny. Why do people buy it? ” You can make your own almond paste to make milk, or you can use it as a cooking paste. I thought it might exist to buy, but it wasn’t. “

Her product has a more satisfying water / nut ratio (users determine the breakdown. It is said that one and a half liters of milk is made with a nut content of 6% or more in one 150g pack). She said it boasts a more attractive texture to use the whole, nuts (unfiltered) and not pasteurized, so traditional vegetable milk taste clues and nutritional The gravity of the can be greatly suppressed.

Target consumers are those who have already purchased high-end vegetable milk from companies such as Plenish and Rude Health. This product also wants to attract adventurous home cooks.

“”It is a versatile product. “Burton said. “If you want to buy plant-based yogurt, cream cheese, or cream, you don’t have to buy it anymore. You can buy one product and use it for a variety of purposes.”She added: “By creating variations of Nooj’s almonds and cashews, we maximized the appeal of the brand’s use. The very different fat / starch content can provide a variety of use opportunities such as bookbinding, cooking and cuffing. Also, I wanted a very cautious, earth-friendly brand, so my team focused only on high-quality nut concentrates and a finite planetary resource that unnecessarily transports water along the way. I tried not to waste it. “

“This is not just a new product. It’s a new concept.”Added Burton, “And because Sainsbury buys it, it’s a great support.”

“Sainsbury’s sales growth priority is for chilled plant-based products, and the core customers who earn 60% of their revenue are older, health-conscious customers, so this is a product that fits the key growth drivers. It may be. “

Article Credit: industry-update

https://www.foodnavigator.com/Article/2021/07/26/First-to-market-nut-milk-concentrate-promises-superior-plant-based-taste-and-texture?

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