Hyundai Motor India Foundation (HMIF) continues its commitment to India and community development through initiatives that uplift, preserve and propagate India’s rich traditional heritage. The Foundation’s efforts have been focused on a wide range of areas contributing to tribal welfare and conservation, especially indigenous and vulnerable tribal communities like the Irula Tribe in Irungattukottai, Tamil Nadu, and the Chenchu Tribe in Kurnool, Andhra Pradesh. 165 tribal families have been integrated with HMIF’s social initiatives as custodians of its afforestation efforts.
HMIF has also dedicated its efforts towards conservation of endangered cultural art forms that are on the verge of extinction. The conservation efforts for preservation of Kattaikkuttu Sangam Theatre of Tamil Nadu, Sohrai Wall Art of West Bengal, Ottam Thullal Dance of Kerala, Kawandi making of Karnataka, are testament to HMIF’s conservation efforts. These initiatives have helped preserve rich Indian culture, while creating livelihood opportunities for the artists and contributing to their social wellbeing.
Puneet Anand, AVP & Vertical Head – Corporate Affairs, Hyundai Motor India said, “Through our efforts towards upliftment of tribal communities and preservation of India’s rich cultural heritage, Hyundai Motor India Foundation remains steadfast in its commitment to social responsibility and Hyundai’s global vision of ‘Progress for Humanity.’ By integrating the members of the Chenchu and Irula Tribes in its afforestation efforts and assigning them as custodians, we not only contribute to their upliftment, economic and social wellbeing, but also strive to empower them to showcase their inherent talent and preserve their traditions. We aim to create a platform where these communities can flourish and pass on their traditional knowledge to the future generations. Our efforts underscore Hyundai’s belief in collaboration and community engagement to bring about positive change in the society.”
Article Credit: eventfaqs