The food delivery boom is changing how consumers engage with food, and plant-based brands must adapt. With global delivery revenues estimated to reach USD 1.40 trillion by the end of 2025, convenience is now a key driver of food choices. The rise of plant-based meal kits and restaurant delivery services makes plant-based eating more accessible than ever.
Tapping into the food delivery trend
Meal kit providers like Planthood and Purple Carrot are thriving, while mainstream services such as Gousto and HelloFresh are expanding their plant-based options. Meanwhile, Deliveroo and UberEats report growing demand for plant-based meals, showing a shift in consumer habits. Brands like Planty and Grubby in the UK are capitalising on this, offering frozen and fresh plant-based meal deliveries.
New data suggests that younger generations, particularly Gen Z, are leading this shift towards convenience-driven plant-based consumption. A study by EAB found that Gen Z consumers are 30% more likely to opt for frozen and microwaveable meals compared to previous generations, highlighting the need for quick and accessible plant-based solutions. As digital-first consumers, they also expect seamless ordering experiences and personalised recommendations when choosing their meals.
The takeaway
Food delivery is no longer just about convenience – it’s shaping consumer expectations. Plant-based brands that embrace delivery trends will gain a competitive edge.
Article Credit: vegconomist