Peter Baines OAM told the 2019 CA ANZ Leadership in Government Awards that making money really can be central to doing good.
IN BRIEF
Philanthropist and CSR consultant Peter Baines OAM gave the keynote address at the 2019 CA ANZ Leadership in Government Awards in Canberra on 17 October 2019.
He says donating money to charities is the least engaging form of corporate philanthropy.
For long-lasting impact, organisations should fund CSR programs that can be growth rather than cost centres within the business.
Corporate social responsibility (CSR) programs stand the best chance of being effective and creating lasting impact if they operate at a profit, rather than a cost, to the business implementing them, insists philanthropist and CSR consultant Peter Baines OAM.
Donating money to charities is the least engaging form of corporate philanthropy, he says, because once the act of giving is done there is no residual energy or commitment to any further action.
This belief underpins how Baines runs the Thailand based charity he founded, Hands Across the Water, and his work as a CSR consultant to leading corporates and organisations around the world.
A former NSW police officer with 22 years’ service, Baines embarked on a dramatic career change after the experience of working to identify victims of the 2002 Bali bombings and 2004 Asian tsunami in Thailand.
His work in Thailand, which was recognised with an Order of Australia Medal (OAM), drove Baines to set up Hands Across the Water, an organisation that provides children orphaned by the tsunami with life choices.
The organisation has seven projects in Thailand and, so far, has helped support 47 young people to go to university.
“When I formed ‘Hands’ I understood that the ‘charity’ industry is highly competitive, and you need to do things a bit differently to attract and retain support,” Baines says.
“So we have never spent a cent of donors’ funds on administration or fundraising, and we are able to do that because we have created a social enterprise which sits alongside the charity and underwrites the fundraising.”