Drawing on more than 2,500 interviews with business leaders in 34 economies, this report from Grant Thornton and UNICEF looks at what companies are doing to make their operations more sustainable and why, and considers the role integrated reporting can play in improving transparency and decision making. In this latest iteration, cost management and customer demand have risen to the top as leading drivers of the move toward sustainable business practices, followed by moral imperative, brand building, and staff recruitment and retention.