Mitch Cobb firmly believes in a triple bottom line of profits, people and planet A decade ago, Mitch Cobb, co-founder of non-alcoholic brand Libra, had a revelation. A budding entrepreneur with a keen sense of social justice and equity, he discovered while doing an MBA program at the University of Prince Edward Island in Charlottetown that …
Sebastian Gray is Founder of Everclime and a farmer’s son combining passion for agriculture, sport, digital media and tech. Imagine a future where every purchase you make has a direct, positive impact on the world. Consider buying tickets for your favorite sports match as a show of support for your team and a powerful tool to combat …
A Refreshing Perspective To Make Sustainability Commercially Viable Read More »
No one said it was going to be easy but we can achieve responsible marketing and it can be good for business… Marketing has a huge role to play in what Nick Purdon, a partner at Deloitte Digital, calls “the triple bottom line – people, planet and profit”. This is a view Puja Darbari, managing …
Responsibility as the new bottom line: six ways marketing is driving positive change Read More »
Jordan Kaye, CEO & Founder of Analog Events, a sustainable experiential event production agency. In today’s hyper-connected world, businesses are no longer judged solely on their profitability but also on their contributions to society. This shift is particularly noticeable in the experiential events industry, where the need to measure social impact has moved from being …
Measuring The Social Impact Of Experiential Events Read More »
OceanShot Expands Coral Restoration Project Ahead of World Oceans Day OceanShot, an innovative coral ecosystem restoration initiative led by renowned marine scientist Dr. Deborah Brosnan and philanthropist John Paul DeJoria, announced its latest expansion just before World Oceans Day. At the United Nations’ fourth International Conference on Small Island Developing States (SIDS) last week, co-founder …
