sustainability

Why sustainability leaders don’t impress Wall Street

  It’s a question for the ages — or, at least, the age of sustainability: If sustainable business practices create profits and shareholder value, why aren’t mainstream investors paying attention? Some new research by McKinsey & Company has uncovered part of the answer. The short version: Investors don’t have the data they need, or understand …

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Dear CEO, ditch “Sustainability” surveys, move to neurosciences

by : Dara O’Rourke A new set of tools and technologies has emerged over the last several years to measure the behaviours of consumers. These tools, if used responsibly, transparently, and without violating people’s privacy, hold important potential for better understanding consumer behavior with respect to sustainability. New research is showing the neuroscience of consumer …

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