Soda CSR campaigns echo tobacco CSR in their focus on the consumer and in their likely intent to thwart regulation. Soda CSR differs from tobacco in its explicit appeals to youth and in the aggressive launch of comprehensive campaigns soon after soda was linked to obesity. Soda and Tobacco CSR Shifts Responsibility from the Corporation …
A McKinsey survey showed that 76 percent of executives believe corporate social responsibility is critical to long-term share price and 55 percent report that it can boost a firm’s reputation. CSR also allows firms to differentiate themselves against competitors, which is an important competitive factor for brand firms. This means that CSR is good for …
During the last few years, corporate responsibility and sustainability have transitioned out of the silos and into the mainstream. Shared-value is the new reality and collaboration between even the biggest competitors is increasingly prevalent. Corporate Social Responsibility (CSR) is becoming systemic and vital for businesses in all industries and sectors. Even small and mid-sized companies …
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The private sector can address social, environmental and humanitarian problems, argues former labour MP Tom Levitt in his new book, but it’s nowhere near doing so. Former MP Tom Levitt Former Labour MP Tom Levitt’s new book argues that companies have the resources to tackle the biggest global challenges. Photograph: Flying Colours Photography Ltd/Getty Images …
If sustainability is about benefitting people in the long-term, community engagement must play a central role. Sustainability, CSR, or whatever you wish to call it is made up of a range of critical business considerations. The traditional model includes the broad pillars of workplace, marketplace and environment. Workplace speaks of topics such as equality, diversity, …
