Thousands of American fast-food workers went on strike Thursday, rallying for an increase in wages to fifteen dollars an hour, more than double the federal minimum wage. Some businesspeople responded by saying they want to improve wages and working conditions at their companies voluntarily, under the theory that their competitors will have to follow …
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Corporate Social Responsibility (CSR) was the trend a few years back to only suddenly be taken out of the priority lists of companies. Which they should not have done, practice shows. CSR’s Rise and Fall The reason for the rise of CSR was at first not ethical at all – it was an attempt by …
I like dogs as much as the next guy. Hey, we have a dog, adorable Zoe, who I take for walks more often than do the two adorable kids who promised they’d be the ones to do so. Zoe has become a member of our family, an integral part of our home life. Now, before …
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10 Forces That Are Bringing Sustainability and Marketing Closer Together By: Dimitar Vlahov Sustainability can be one of the few most valuable drivers of innovation for many years to come, provided business executives and other key players understand how to leverage the key role of brands and marketing in shaping that desirable, flourishing future. I …
