sustainability

Integrating Brand with CSR: Six Organizational Models

Leave a Comment / Brand, Brand CSR, CSR, Information, research, sustainability / By / October 14, 2014

Corporate Social Responsibility is inextricably linked to a company’s brand identity – but integrating CSR into brand efforts requires a roadmap. Following are six organizational models which integrate the two – outlining that roadmap for success.    Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating …

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From Value Distribution to Shared Value Creation

Leave a Comment / Brand CSR, CSR, Information, research, sustainability / By / October 13, 2014

By Wayne Dunn “That is shared value not corporate social responsibility.” That is the reaction I received two weeks ago after sending a note about my value-centric approach to CSR and highlighting the economic sustainability inherent in CSR projects that have robust value propositions that can align the social, economic and developmental interests of companies, …

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Eight self-interested steps to creating a CSR Program

Leave a Comment / Brand CSR, CSR, Information, research, sustainability / By / October 9, 2014

Self-interest. What’s in it for me? This is the true heart of CSR and stakeholder engagement. How could it be otherwise? Why would companies, individuals, communities and others not act in their own interest? CSR is simply about finding ways to align those self-interests. CSR is about finding ways that you win by helping other …

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CEO’s, will you leave behind a lasting legacy of Sustainability?

Leave a Comment / Brand CSR, CSR, Information, sustainability / By / October 8, 2014

With the average tenure of a FTSE-100 company CEO at just five years, many business leaders struggle to leave a long-term legacy of sustainability   It can be a lonely place at the top, with CEOs under greater public scrutiny than at any other time in history. Photograph: /Alamy   What will I be remembered for? …

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