It was in March 2015 that two young girls, twins rather(who look nothing alike!), barely even teenagers, transformed their nag for baking into an idea for social change. Ex-students of Step by Step World School, Noida, Mahek and Muskaan have always had an innate love for baking. This was encouraged by their mother, Sonia Arora …
HOW HOBBIES CAN BECOME A CATALYST FOR SOCIAL CHANGE Read More »
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom …
Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic] Read More »
A meaningful workplace translates to better performance What if you could attract, retain and engage the world’s best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions of people with just one click?
If you care so much, Coke, why aren’t your bottles 100% recycled? Plans to increase recycled plastic in bottles to 50% are startlingly unambitious, says John Sauven Coca-Cola sells more than 100bn single-use plastic bottles a year. Its plans to increase recycled plastic in its bottles to 50% are startlingly unambitious Coke bottles …
By 2030, 500 billion devices and objects will be connected to the Internet. At the same time, as part of our work to positively impact 1 billion people by 2025, Cisco seeks to inspire and empower a generation of global problem solvers. People who will not only thrive but also drive an inclusive digital …
The 2017 Rice Business Plan Competition and New Ways to Recognize Social Enterprises Read More »
