CSR is the link between a business and the community. When a company invests its efforts in projects that truly benefit from their experience – that’s when the magic happens, says Victoria Carroll, account marketing director with creative agency Michon. Corporate social responsibility (CSR) is often, rather unfairly, seen as a way for companies to …
Funders typically support programmes, but they scrimp on ‘overhead’. This practice gives rise to a vexing ‘starvation cycle’ that constrains nonprofits’ ability to invest in essential organisational infrastructure. To solve society’s most pressing problems, we need strong, mission-driven organisations that can deliver results that matter. Unfortunately, funding practices widely used by governments, foundations, and corporations, …
Why CSR and other grant-makers need to provide more ‘good’ overheads to NGOs Read More »
In this report, Khululiwe Mabaso highlights how Procter and Gamble, one of the leading lights in corporate social responsibility in Nigeria, through its unique and quality products has taken CSR to the next level. Traditionally, businesses operate without so much demand from the society, but in recent times such trend has changed.
India’s top consultants, Crisil, in its latest “CSR Yearbook”, have said that Indian companies’ attitude towards corporate social responsibility (CSR) “seems to be changing ever so slowly” even though they are “realising that businesses can sustain and thrive only if the communities they serve also endure and flourish.” Noting that in fiscal 2016, India Inc …
Does hearing about a company’s charitable donations raise your opinion of their products? According to a new study in the Journal of Consumer Research, corporate social responsibility leads consumers to believe products are better quality.
