KUALA LUMPUR: Star Media Group’s corporate social responsibility (CSR) efforts were recognised at the CSR Awards 2017. The media group emerged as the Company of The Year in the award’s print media category, thanks to the commitment to social welfare shown by Star Foundation, the group’s charitable arm.
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom …
Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic] Read More »
Will one be the next Toms or Warby Parker? [ILLUSTRATIONS: GOLDENARTS VIA SHUTTERSTOCK] BY PHILLIP HAID The social innovation model looked something like this: charities and government departments delivered the programs that addressed social needs and gaps. Companies supported them through corporate citizenship programs. Philanthropists (individual and foundations) measured and evaluated programs’ effectiveness, providing further funding accordingly.
A meaningful workplace translates to better performance What if you could attract, retain and engage the world’s best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions of people with just one click?
Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives. Ben & Jerry’s has highlighted climate change and marriage equality, among other social issues The concept of corporate social responsibility (CSR) is under the microscope like never before, as consumers are increasingly adept at seeing …
How marketers can put social purpose into practice Read More »
