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CSR should serve ‘poorest of the poor’ of ‘remotest of the remote’

How poorest can be the key stakeholder of progress? Every company should identify the poorest of the poor where they work and operate. By Rusen Kumar Poverty is the biggest disease which slowly kills lives with evidence that is hardly noticed. In my opinion, a major chunk of CSR amount should be invested in projects that have …

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Nippon Paint’s nshakti program wins JFW Special Award 2018 for CSR initiative

Wins the award for empowering rural women and facilitating their employment CHENNAI: Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer, recently received the JFW Special Award 2018 for its CSR initiative, the nshakti program. The event which was held at Sir Mutha Venkata Subbarao Hall, Chennai saw the participation of leading brands and …

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This Incredible Innovation Is Lifting a Huge Weight off Women’s Shoulders in Maharashtra’s Villages

Water wheels are lifting the weight off the shoulders of countless women in the drought-prone regions of Maharashtra. The day-to-day life of Lakshmibai Neel from Porgaon village in Aurangabad was full of tedious household chores. The homemaker of a family of six, she’d get to work right from daybreak and would only rest her aching …

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Awards For Social Cause: Only rural Durga Pujas of Cachar district in fray

The mother of all festivals, Durga Puja, is round the corner and every year, post Durga Puja, awards and prizes are showered upon various puja committees, who come out with the best decorated pandal, or best display of Goddess Durga’s pratima or best concept, or most clean and environment friendly pandal, of a town or a …

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Raising Kids the Eco-Friendly Way: This Mom Hasn’t Used Plastic Bags for a Decade!

Neo, Anamika’s son, was born about four years ago and that was when Anamika started thinking about the environment. Every once in a while, in writing these stories, I get to meet people who have such strong convictions that you start believing in their vision. Anamika Sengupta, founder of Almitra Sustainables, is one such lady. In …

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