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Is your Business on the cutting edge of CSR?

by: Rebecca Regan-Sachs Many companies, particularly in developing countries, conduct CSR/community investment projects in similar ways: they identify a social cause, try to find (usually international) NGO partners for implementation and establish a team to manage their participation in the program. But the old way of implementing these programs is changing, with trends pointing to …

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Dear CEO, ditch “Sustainability” surveys, move to neurosciences

by : Dara O’Rourke A new set of tools and technologies has emerged over the last several years to measure the behaviours of consumers. These tools, if used responsibly, transparently, and without violating people’s privacy, hold important potential for better understanding consumer behavior with respect to sustainability. New research is showing the neuroscience of consumer …

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