By Wayne Dunn “That is shared value not corporate social responsibility.” That is the reaction I received two weeks ago after sending a note about my value-centric approach to CSR and highlighting the economic sustainability inherent in CSR projects that have robust value propositions that can align the social, economic and developmental interests of companies, …
From Value Distribution to Shared Value Creation Read More »
Among the findings of the WWF Living Planet Report 2014 was a particularly sobering fact: the global Living Planet Index (LPI), which measures more than 10,000 representative populations of mammals, birds, reptiles, amphibians and fish, has registered a 52% decline in wildlife between 1970 and 2010. In the report Marco Lambertini, director general of WWF …
Role of Business in disappearance of 50% of Wildlife Read More »
Self-interest. What’s in it for me? This is the true heart of CSR and stakeholder engagement. How could it be otherwise? Why would companies, individuals, communities and others not act in their own interest? CSR is simply about finding ways to align those self-interests. CSR is about finding ways that you win by helping other …
Eight self-interested steps to creating a CSR Program Read More »
Internal stakeholders may be the best investment you can make in the sustainability of your stakeholder engagement and corporate social responsibility (CSR) programs. Seriously. We all know examples where the people dealing with communities, stakeholders and responsibilities are ghettoized in a corner of a project or company and not seen as part of the ‘real …
