Advertising as usual won’t work in a changing world. Chipotle and G-Star Raw show how campaigns can respond to society’s biggest challenges Last week was the most important event in the marketing calendar: the Cannes Lions International Festival of Creativity. The much-coveted prizes, the Lions, are a way for agencies to measure up and convince …
Brands Must Demand Ad Campaigns that Create Change – not Just Wants Read More »
Here are three new examples of the CVS Effect in action that show how brands can change how business operates — for the better (the “CVS Effect” is shorthand for recognizing brands that are doing the right thing, because it’s the right thing to do). In these cases, the “right thing” is choosing to share …
Corporation are the ONLY thing that can save the world – Starbucks,SAP & Tesla show HOW. Read More »
New research shows that programs for social good work create higher satisfaction at every level and performative function Not everything is about the “bloody ROI,” Apple chief executive Tim Cook famously sputtered in his scolding of a conservative shareholder rights group at its 2013 annual meeting. “Leaving the world a better place” is also important. …
‘Not all About the Bloody Return’: How Social Programs Affect Employees Read More »
Nielsen’s 2014 Global Survey on Corporate Social Responsibility, released Tuesday, shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact. The Asia-Pacific region leads with 64 percent followed by Latin America (63 percent) and …
New Nielsen Study Says Consumers Are Ready to Pay More for Social Responsibility Read More »
Companies like Walmart are realising that consumers and shareholders trust businesses that incorporate good values Walmart is extremely generous, giving away over $1bn in cash and product annually – but it’s still viewed by the public as one of the least responsible companies on the planet, and is a continual target ofboycotts and protests. Wells Fargo donated …
Why Brands Should Focus on Social Change, not Philanthropy Read More »
