Maggi bouillon cubes are big in West and Central Africa. Huge. Drive around and you can see cafes decorated with Maggi packaging and painted in the Maggi colours. The Maggi ‘cooking caravans’, showing how to cook with Maggi, attract hundreds of thousands and in some areas the stock cube is even used as local currency. …
Making Maggi ‘healthy’ in Africa by taking the leap into CSV : Brand Profile Read More »
FOR the last five years, Wockhardt Foundation, the CSR arm of pharmaceutical major Wockhardt has been increasing involvement in the social sector under the guardianship of Dr. Huzaifa Khorakiwala, CEO, Wockhardt Foundation. Dr. Khorakiwala speaks to The CSR Journal’s Raksha Shetty on why CSR initiatives in India should not just be mandatory, they should be bold. Excerpts …
As a leading telecoms operator in over 30 countries serving 236m customers, Orange is at the heart of society’s digital transformation. This privileged position gives the Group the responsibility to support innovation while promoting economic, social and environmental progress. Orange’s ambition to put digital technology at the service of society, while reinforcing its position …
Lloyds Banking Group has recently unveiled its Helping Britain Prosper Plan which represents several firsts. As part of the British banking institution’s 2013 Responsible Business report, it is forward facing as well as backwards looking and was launched at the same time as the group’s annual report, demonstrating a true alignment with the bank’s corporate …
New research offers proof that investment in, and subsequent reporting of, corporate social responsibility (CSR) improves a firm’s stock price. Professor CB Bhattacharya, E.ON Chair in Corporate Responsibility and Dean of International Relations at ESMT European School of Management and Technology, examined stock market reactions to CSR communications, specifically the release of CSR reports, and …
About Time! Research Proves Link Between CSR Reporting and Stock Price Uptick Read More »
