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Save CSR from just being a buzzword

We laud corporate social responsibility. As a society, we put those generous acts of concern that companies do at the top of the scale when it comes to trust and our concept of product reliability. There are over 100,000 pages on corporate websites dealing with corporate social responsibility (CSR), over 600 books listed on Amazon …

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Sustainability in 140 characters?

  How Firms Like McDonald’s Use Social Media to Build Community Trust Corporate stewardship was in vogue in the 80s and 90s. Companies strived to be seen as protectors of environmental and social good. But stewardship can also hold sustainability and CSR practitioners back. While stewardship is about preservation and protection, it is also about oversight, …

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