In year 2007, Prof. Poonam Kumar presented her paper on “Can business alleviate poverty and make profit”. The main aspect of this paper was, companies focusing on markets among the poor must create social value in the areas where they operate to ensure long term sustainable success and profits even as they seek to achieve …
2014 was a landmark year for corporate social responsibility (CSR). In the past 365 days we saw more than 2.4 million people willingly douse themselves in ice-cold water, a football stadium-sized clothing recycling effort, ketchup turned into cars and ugly vegetables take the main stage. Companies took CSR efforts to the next level and consumers …
Research that was conducted by Impakt sometime back revealed that corporations that are considered leaders in terms of business performance take a common approach to corporate social responsibility (CSR). The research found five interrelated criteria that form a new blueprint for how corporations can maximize their investments in CSR: business-based social purpose, clear theory of …
Virgin Mobile is the young kid on the block when it comes to the telco industry in Australia. Facing up against the big and established players, Telstra, Optus and Vodafone, Virgin Mobile has recently launched a campaign platform that clearly differentiates them from their competitors. Arguably, it positions them right up front in terms …
Virgin Mobile is Shaking up Australia’s Telco Industry Read More »
The latest State of Corporate Citizenship report has been released by the Boston Center for Corporate Citizenship, with findings from 752 executives from companies with operations across the globe. I is interesting to learn what [if anything] has changed since this study began a decade ago. Here are the top 10 finds [with italicized …
