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Canon_CSR_SLSV

Canon India shows the way with its CSR programme

For the last three years now, Canon India has been making steady progress with its ‘Adopt a village’ CSR initiative. Starting in 2012, the initiative has seen the Japanese company adopt three villages from across the country so far.“We plan to adopt another village close to Kolkata and take the total number of villages adopted …

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CSR: industries agree to chip in for development

Corporate Social Responsibility (CSR) is set to get a leg-up in the Mysuru and Nanjangud district of Karnataka with local industries agreeing to be partners in development.Medical equipment worth Rs.10 lakh to taluk general hospitals, drinking water purification units, development of 10 anganwadis in the district as a model, adoption and comprehensive development of a …

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How to make the most of CSR in your business

  British companies’ record on corporate social responsibility (CSR) is mixed at best. Some companies have CSR so deeply embedded in their institutional DNA that it has now become an intrinsic part of their identity and how they position themselves in their respective marketplaces.For many others though, particularly those starting off down the CSR road, …

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How CSR can make a perceptual difference to a brand

There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs. Every change in the rules changes the game. The ICC knows this and probably so does the Ministry …

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22 Noida schools adopted in CSR

Last week, a private company adopted 22 government schools as part of their corporate social responsibility portfolio. It will make financial contributions, provide infrastructure and also hire teachers for English in these schools. Various corporate houses have, so far, adopted 54 schools in the district.Officials said 470 district schools, with one lakh students in total, …

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