Yesterday when my colleague Fred signed onto the Google homepage he was met with an invitation to donate to the international migrant crisis. Google would match his contribution dollar for dollar. How could he say no, thought Fred, and he gave $25. Google’s refugee fundraising effort, launched on Sept. 15, has already raised $9 …
Companies with the best CSR Reputations in the world Read More »
What images come to mind when you think of Tom’s? Perhaps it’s an image of the fashionable espadrille, but for me at least, it’s an image from one of their marketing campaigns: a group of Tom’s employees walking towards the camera in an impoverished community with gifts in hand–the gift of shoes. When Tom’s burst …
The business case for CSR has been a common sense one. Improving the eco-efficiency and good governance of a business lowers costs, increases revenues, supports employee productivity and retention, and reduces risk.Now, research is digging deeper into data, finding that reputations of companies can be measured and tied to their market values, and that sustainability …
NEW DELHI: The country’s top 75 companies spent more than Rs 4,000 crore towards corporate social responsibility in the last fiscal, the first year after the government mandated bigger companies to give away a part of their profits for social work, early estimates of the government show.Big CSR spenders include Reliance Industries with Rs 760 …
Top 75 companies spent Rs 4,000 crore on CSR in 2015 Read More »
From sponsoring the local Little League to developing environmentally-responsible technologies, US companies have long invested in philanthropy and corporate social responsibility. Today, they spend an estimated $2 billion in cause marketing and another $14 billion in corporate philanthropy (IEG, Giving USA). And for many leading companies, from Wal-Mart to JPMorgan Chase, that means investing literally …
Here’s how ethical business can be good business, too Read More »
