Corporates should be socially sensitive and work as enablers of government, said entrepreneur and chairperson of IIMB Board of Governors Kiran Mazumdar Shaw, vouching strongly for corporate social responsibility. She was part of a panel discussion on ‘Creating greater business impact through enhanced CSR,’ at IIMBue- 2016, the institute’s annual leadership summit.
Without a coercive enforcement mechanism, it is unlikely that the law will yield effective results. The Companies Act 2013 requires large (above a specified threshold level) firms to spend 2% of their net profits on corporate social responsibility (CSR) projects.
Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own country as opposed to foreign or global corporations, according to a new study that includes a University of Kansas marketing and consumer behavior researcher. The researchers found …
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Over the years, CSR activities have been a vital component of the business strategy for large companies that spend millions of dollars every year on it. But now, startups too are realizing the advantages of associating themselves with the right social or environmental causes to boost their own prospects.
The report said that companies are now going to non-headquarter locations for CSR, indicating growing equity in the distribution of projects. Nasscom Foundation on Thursday in its yet-to-be-released report, has said that a substantial number of companies have spent more than 60-70% of their corporate social responsibility (CSR) spend in education initiatives and the remaining …
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