Plant-based innovation is more than a fad. Here’s why it’s a long-term trend
On a December 2022 Plant-based Business Hour Podcast, host Elysabeth Alfano, also CEO of VegTech Invest, discussed the Synthesis Capital paper, ‘S-Curve’ Adoption: Our House View of Alternative Proteins Market Growth with the Director of Research and the paper’s author, Catherine Tubb. A co-author of a 2019 Rethink X paper on disruption in food and agriculture, Tubb …
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