Lloyds Banking Group has recently unveiled its Helping Britain Prosper Plan which represents several firsts. As part of the British banking institution’s 2013 Responsible Business report, it is forward facing as well as backwards looking and was launched at the same time as the group’s annual report, demonstrating a true alignment with the bank’s corporate …
New research offers proof that investment in, and subsequent reporting of, corporate social responsibility (CSR) improves a firm’s stock price. Professor CB Bhattacharya, E.ON Chair in Corporate Responsibility and Dean of International Relations at ESMT European School of Management and Technology, examined stock market reactions to CSR communications, specifically the release of CSR reports, and …
About Time! Research Proves Link Between CSR Reporting and Stock Price Uptick Read More »
Advertising as usual won’t work in a changing world. Chipotle and G-Star Raw show how campaigns can respond to society’s biggest challenges Last week was the most important event in the marketing calendar: the Cannes Lions International Festival of Creativity. The much-coveted prizes, the Lions, are a way for agencies to measure up and convince …
Brands Must Demand Ad Campaigns that Create Change – not Just Wants Read More »
Here are three new examples of the CVS Effect in action that show how brands can change how business operates — for the better (the “CVS Effect” is shorthand for recognizing brands that are doing the right thing, because it’s the right thing to do). In these cases, the “right thing” is choosing to share …
Corporation are the ONLY thing that can save the world – Starbucks,SAP & Tesla show HOW. Read More »
New research shows that programs for social good work create higher satisfaction at every level and performative function Not everything is about the “bloody ROI,” Apple chief executive Tim Cook famously sputtered in his scolding of a conservative shareholder rights group at its 2013 annual meeting. “Leaving the world a better place” is also important. …
‘Not all About the Bloody Return’: How Social Programs Affect Employees Read More »
