Internal stakeholders may be the best investment you can make in the sustainability of your stakeholder engagement and corporate social responsibility (CSR) programs. Seriously. We all know examples where the people dealing with communities, stakeholders and responsibilities are ghettoized in a corner of a project or company and not seen as part of the ‘real …
Soda CSR campaigns echo tobacco CSR in their focus on the consumer and in their likely intent to thwart regulation. Soda CSR differs from tobacco in its explicit appeals to youth and in the aggressive launch of comprehensive campaigns soon after soda was linked to obesity. Soda and Tobacco CSR Shifts Responsibility from the Corporation …
Corporate Social Responsibility (CSR) is increasingly viewed as a topic of strategic importance. The vast majority of Fortune 1000 companies now engage in social and environmental responsibility activities, and CSR spending has reached unprecedented levels. For example, in 2010, Walmart gave more than $340 million in cash to charity, and Alcoa gave away 6.2 …
Marketings purpose is to demonstrate value and provide differentiation. Judged by that criteria, cause marketing isnt any more useful a tool than coupons. In fact, it could actually be worse. That is, in some cases, cause marketing can actually do more harm than good–the opposite of corporate social responsibility–eliminating all justification for the practice. …
