CSR

When Corporations Fail at Doing Good

  Thousands of American fast-food workers went on strike Thursday, rallying for an increase in wages to fifteen dollars an hour, more than double the federal minimum wage. Some businesspeople responded by saying they want to improve wages and working conditions at their companies voluntarily, under the theory that their competitors will have to follow …

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Use CSR strategy to attract & retain customers

  Corporate Social Responsibility (CSR) was the trend a few years back to only suddenly be taken out of the priority lists of companies. Which they should not have done, practice shows. CSR’s Rise and Fall The reason for the rise of CSR was at first not ethical at all – it was an attempt by …

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What Dogs Can Teach Us About Corporate Social Responsibility

I like dogs as much as the next guy. Hey, we have a dog, adorable Zoe, who I take for walks more often than do the two adorable kids who promised they’d be the ones to do so. Zoe has become a member of our family, an integral part of our home life. Now, before …

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CSR is changing the way we Communicate

Communications professionals should be seen as key players in the implementation of CSR efforts – specifically because many of their traditional functions; culture change, stakeholder engagement, and external relations, can be best accomplished by enhancing sustainability across the company. Corporate communications professionals usually play a key role in the roll out of corporate change initiatives …

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