The latest update on communications about corporate social responsibility is a good news/bad news message. This time, it’s delivered by Black Sun, a communications consultancy, in a recent survey of FTSE100 Index company website. As reported by PR Week, Black Sun’s analysis shows that 80% have a CSR section in the main navigation of their …
Last week, Nestlé released the summary of its 2014 Nestlé in society: Creating Shared Value Report, which highlights the company’s progress — and challenges — in meeting its societal commitments. The report gives stakeholders the opportunity to scrutinize Nestlé’s progress during 2014 against 38 specific objectives. The full online version of the report will be available …
We live amidst shifting tectonic plates in our mythological, philosophical, scientific, cultural and socio-economic models. Core to this shift is a questioning of who we are, why we are here, and how we live sustainably. The dominant materialistic perspective of life as purposeless with organisms as separate entities struggling for survival in an innately competitive …
Turning the Tide – A New Global Ethic Where Sustainability and Spirituality Marry Read More »
CSR can seem like a complex and hazardous area for companies. We predominantly hear of cases where companies have taken a ‘reactive’ approach to impacts they have had on human rights. But is this the most productive and useful way to approach the subject? CSR of the PastCSR can be a difficult area …
Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’ Why is selling sustainability still so hard? It shouldn’t be. We know that consumers “care”. We have surveys in abundance revealing people pay attention to social and environmental credentials, especially …
The problem with sustainability marketing? Not enough me, me, me Read More »
