Brand CSR
Does CSR make competitive sense?
Interesting thoughts.
Sustainability in 140 characters?
How Firms Like McDonald’s Use Social Media to Build Community Trust Corporate stewardship was in vogue in the 80s and 90s. Companies strived to be seen as protectors of environmental and social good. But stewardship can also hold sustainability and CSR practitioners back. While stewardship is about preservation and protection, it is also about oversight, …
Together we See SR
To many people, Corporate Social Responsibility (CSR) is an empty buzzword. It’s the window dressing big companies put on their business to make it look like they’re giving back: A bit of money to charity, a volunteer day here or there to paint a community center. Then there are programs like LinkedIn For Good, the social …
CSR & Social Media Collide
As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media. There was a time when companies used to get away with almost whatever they wanted to because they had the ability to control the vast majority of the communication …