Brand CSR

5 Tips for measuring the Impact of your CSR program

During the last few years, corporate responsibility and sustainability have transitioned out of the silos and into the mainstream. Shared-value is the new reality and collaboration between even the biggest competitors is increasingly prevalent. Corporate Social Responsibility (CSR) is becoming systemic and vital for businesses in all industries and sectors. Even small and mid-sized companies …

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Are there no “good companies” yet?

The private sector can address social, environmental and humanitarian problems, argues former labour MP Tom Levitt in his new book, but it’s nowhere near doing so. Former MP Tom Levitt Former Labour MP Tom Levitt’s new book argues that companies have the resources to tackle the biggest global challenges. Photograph: Flying Colours Photography Ltd/Getty Images …

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Don’t be accused of doing the “Right things”

If sustainability is about benefitting people in the long-term, community engagement must play a central role. Sustainability, CSR, or whatever you wish to call it is made up of a range of critical business considerations. The traditional model includes the broad pillars of workplace, marketplace and environment. Workplace speaks of topics such as equality, diversity, …

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Save CSR from just being a buzzword

We laud corporate social responsibility. As a society, we put those generous acts of concern that companies do at the top of the scale when it comes to trust and our concept of product reliability. There are over 100,000 pages on corporate websites dealing with corporate social responsibility (CSR), over 600 books listed on Amazon …

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