Brand CSR

CSR through a Litigation Prism

Viewing CSR strategy through a litigation prism may, at first glance, seem cold blooded or cynical. It is neither. Litigation readiness is a proxy to understand the rigor of a company’s approach to CSR due diligence and response. It does not mean thinking of CSR as exclusively a legal issue. And it certainly does not …

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Sustainable Environment

Does Corporate Social Responsibility Increase Profits?

It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. And as I review here, the research does show that it may improve profits. However, linking profit growth …

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When Corporations Fail at Doing Good

  Thousands of American fast-food workers went on strike Thursday, rallying for an increase in wages to fifteen dollars an hour, more than double the federal minimum wage. Some businesspeople responded by saying they want to improve wages and working conditions at their companies voluntarily, under the theory that their competitors will have to follow …

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Use CSR strategy to attract & retain customers

  Corporate Social Responsibility (CSR) was the trend a few years back to only suddenly be taken out of the priority lists of companies. Which they should not have done, practice shows. CSR’s Rise and Fall The reason for the rise of CSR was at first not ethical at all – it was an attempt by …

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