Brand CSR

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Top 10 Mistakes in CSR Communications

Here are 10 common mistakes your company might be making with its CSR communications and how to fix them. 1. Great stuff is happening but you don’t want to talk about it – yetWhen I run into sustainability professionals at conferences I hear a lot of great and exciting stories about the projects they are …

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CSR – Measure Impact NOT Input

Consider these: A firm publicises its efforts on corporate social responsibility. Another boasts of the amount of training it provides employees. Your child says she spent hours preparing for an exam. An educational institution highlights the number of attendees at a conference. The government emphasises resources allocated for a social initiative. What’s common to all …

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The Responsibility Paradox

With operations scattered around the globe, the modern corporation is a different animal from its predecessors. Yet the notion of corporate social responsibility (CSR) has not changed much over the years. As a result, just as stakeholders are holding corporations more responsible for their actions, corporations understand their responsibilities to stakeholders even less. To resolve …

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