Research that was conducted by Impakt sometime back revealed that corporations that are considered leaders in terms of business performance take a common approach to corporate social responsibility (CSR). The research found five interrelated criteria that form a new blueprint for how corporations can maximize their investments in CSR: business-based social purpose, clear theory of …
Virgin Mobile is the young kid on the block when it comes to the telco industry in Australia. Facing up against the big and established players, Telstra, Optus and Vodafone, Virgin Mobile has recently launched a campaign platform that clearly differentiates them from their competitors. Arguably, it positions them right up front in terms …
Virgin Mobile is Shaking up Australia’s Telco Industry Read More »
The latest State of Corporate Citizenship report has been released by the Boston Center for Corporate Citizenship, with findings from 752 executives from companies with operations across the globe. I is interesting to learn what [if anything] has changed since this study began a decade ago. Here are the top 10 finds [with italicized …
Uber is rolling out its largest charitable effort yet in the United States this week — and perhaps bringing in some much-needed goodwill as a result. The ride-hailing company announced the launch of its first-ever “national giving campaign” on Tuesday to raise money for No Kid Hungry, a group working to end hunger among children …
Corporate social responsibility is increasingly important to international companies operating in China, but it must be real commitment and not a cynical marketing ploy As China becomes a buying market, rather than simply a cheap manufacturing base, international companies are recognising that they need to do more than simply rely on the power of their brands to …
