A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads. Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all have one thing …
Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed.This is especially the case if the company’s …
On September 13, 1970, Milton Friedman launched a no holds barred attack on corporate social responsibility in the New York Times, mocking the idea of business possessing a social conscience. Forty-three years later, the Government of India passed the Companies Act, 2013 and made it mandatory for businesses above a certain profit margin to engage …
Setting the Compass for CSR in India – 5 key directions Read More »
It is March 30th 2015. India Inc. has reached the end of the first financial year to implement the CSR Rules as per the revised Company Law, Schedule VII, 2013. And as we talk, right at this moment, some of the corporate are anxious about what to do with the pending CSR spends in the …
There is a new urgency plaguing corporates these days, the Companies Act says that they have to report a spend of 2 percent of their profits as deployed in Corporate Social Responsibility (CSR). According to Section 135 of the Companies Act 2013 all companies with revenues above Rs 1,000 crore and profit above Rs …
Why CSR today is ‘Confused Social Responsibility’ Read More »
