Brand CSR

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5 Things to check before committing to Social Mission

  As the world has become more connected, we are afforded a clearer lens into issues affecting the rest of the world. The result is a new wave of digital natives who are socially conscious consumers — with millennials leading the pack. Indeed, a recent report found that out of any generation, Gen Y is …

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Are Ratan Tata’s post retirement investments more about CSR than commercial returns?

  Great men have often inspired the young and the old alike. But, not many would have inspired older men when they themselves were young. Ratan Tata, chairman emeritus of the Tata Group, may claim membership to this rare club of galvanisers. Among the many entities that Tata started is a Flying Club in Jamshedpur …

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10 Steps to a Dynamic Corporate Responsibility Annual Report

Knowing how to develop and launch a successful corporate social responsibility (CSR) program and branding your CSR efforts are two very different things. Although there are numerous ways, one of the best ways to effectively brand your program is through an annual report outlining the efforts and accomplishments of the previous last 12 months. While …

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The power of good AND corporate social responsibility

  Being “good” is not just heroic in the modern corporate law climate—it’s sound business In the 1987 sci-fi spoof Spaceballs, Rick Moranis’ Darth Vader parody announces, “Evil will always triumph, because good is dumb.” Fast-forward to the 21st century, and not only is good not “dumb,” nor triumphed over, it serves as an intrinsic …

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What is Corporate Social Responsibility and why it matters

  Bahar Ali Kazmi from Aston Business School explores three common misconceptions about CSR and explains why it should be seen as an opportunity to develop a more innovative and advanced business model. Most of us have a personal opinion on the ethics of issues such as corporate tax scandals, zero hours contracts, CEO’s remuneration …

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