A latest study found that nearly two thirds of consumers will ignore brands’ CSR messages if they’re confusing. More than half of consumers believe a company is guilty until proven innocent, giving brands another reason why they should proactively communicate their CSR initiatives, according to a study released on Wednesday by Cone Communications. Fifty-two …
Companies need to get better at talking about CSR Read More »
Over the last many years, organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In this recent TEDx talk entitled “The Social Responsibility of Business,” Alex Edmans, Professor of Finance at Oxford University in Great Britain, presents his …
The great majority of consumers around the world believe their purchase decisions can have some effect on social and environmental issues and expect brands and businesses to behave in a similar manner a new report has found. Cone Communications and Ebiquity undertook a global study of consumer attitudes, perceptions and behaviours around corporate social responsibility …
Companies will have to disclose their CSR Expenditure as a separate head in their profit and loss statements, accounting regulator ICAI has said. Besides, if a company spends more than the mandatory two per cent of profit for Corporate Social Responsibility (CSR), the excess amount can not be carried forward for any set off against …
Companies’ P&L accounts to have separate CSR Expenditure head Read More »
The nation’s largest lender State Bank of India (SBI) has created a separate company, SBI Foundation, to carry out its massive CSR initiatives and hopes to get it “running” from July. “We have been spending over 1 per cent of our profit on CSR even before the new law on corporate social responsibility (CSR), mandating …
