Brand CSR

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Health, education get Gujarat companies’ 90% CSR spend

Gujarat-based companies choose health and education when it comes to corporate social responsibility (CSR) programmes. These two sectors account for around 90% of the amount spent on CSR.In fiscal 2014-15, health and education topped the list of several Gujarati companies such as Adani Port and SEZ Ltd (APSEZ), Cadila Healthcare, Torrent Power, Cera Sanitaryware Ltd …

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Lessons From a Successful Corporate Social Responsibility Program

Corporate social responsibility (CSR) programs are practically a given at most companies these days, but that doesn’t necessarily mean all companies have truly accepted the calling to be good corporate citizens. Some CSR programs are really nothing more than a marketing ploy, and a poorly executed one at that, struggling to get employees excited to …

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Why are Indian Corporates lagging behind in CSR?

Lack of trust in NGOs that come knocking for money one of the main reasons for ‘distrust’ Why are corporates so tight-fisted when it comes to charity? The reason is not the non-availability of funds but the lack of trust in the many NGOs that come knocking on their doors for money.Experts in the field …

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How CSR can contribute to profit, people and planet

Shareholders are interested not only in the single bottom line figure of profit in their books of accounts because they recognize that profits are organically linked to communities and environments  “The responsibility of business is to increase its profits,” was the title of a New York Times article by Nobel laureate, economist, and the evangelical …

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Banking and Corporate Social Responsibility

Some financial institutions, banks in particular, have turned to corporate social responsibility to give back, develop credibility, and regain consumer trust and confidence that waned in the wake of the U.S. financial downturn. Since 2008, Americans have lost confidence in banks at an alarming rate. According to yearly Gallup polls, just 22% of Americans had …

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