Brand CSR

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CSR during Recession

Bottom Line: Many corporations reduced their investments in sustainable initiatives during the recent recession — but some relatively high performing firms actually increased their long-term commitment to CSR.The 2008–09 global recession was devastating for many businesses. Consider, for example, the Intel Corporation. In 2008, the firm lost 42 percent of its stock price and 90 …

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What’s the point of CSR Over-Reporting?

In recent years, Corporate Social Responsibility (CSR) or Sustainability reports have come to play an essential role in the development of corporate sustainability. They are a means of tracking progress on key activities and performance indicators relating to CSR and sustainability, of providing transparency with various stakeholders, and of helping the company themselves to focus …

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Millenials are America’s most ardent CSR fans

 From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR …

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Your business can change the world

In the early 2000s, the idea of aligning a company’s donations and expertise with its industrial interests, or issues considered significant to the business, cast a new light on the age-old practice of corporate philanthropy. Fast-forward a few years, however, and CSR is already giving way to an even more elevated concept, as leading enterprises …

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