Brand

CSR for Community : MLNG – Case Study

Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed. Presenting one such case study: MLNG As the …

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Starbucks CSR through Barista

Starbucks has been in the news quite a bit lately for some of its employment-related programs and the impact on its employer brand. While the U.S.-based chain of coffee houses faced a certain amount of controversy a few weeks ago over its “Race Together” initiative designed to stimulate conversations about race relations, on the whole …

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Bosch_CSR_SLSV

Can firms duplicate Bosch Group’s social-minded yet profit-driven model?

  The debate over industry’s purpose typically falls on two sides — companies exist to maximize shareholder value or they have an obligation to serve the common good.A pair of British economists, however, say both goals can be achieved — and they point to Bosch Group, which operates the 1,800-employee Robert Bosch LLC automotive parts …

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Lebanon goes through growing pains of CSR

  When Dwayne Baraka stood at the immigration counter at Beirut’s airport last December, he noticed something very different from his previous trips. When he said he was a CSR consultant, the immigration officer asked if he was speaking at one of the conferences, Baraka recalled. “The young fellow, probably in his 20s, voiced really …

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Corporate_Social_Responsibility_SLSV

Why CSR today is ‘Confused Social Responsibility’

  There is a new urgency plaguing corporates these days, the Companies Act says that they have to report a spend of 2 percent of their profits as deployed in Corporate Social Responsibility (CSR). According to Section 135 of the Companies Act 2013 all companies with revenues above Rs 1,000 crore and profit above Rs …

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