Brand

  Most investors probably avoid investing in companies with questionable morals because it could lead to poor brand strength. Thankfully, investors can weed out the troublemakers using research from global advisory firm Reputation Institute, which ranks companies’ corporate social responsibility, or CSR, every year. Its Global CSR RepTrak ranking judges companies in a number of …

3 Socially Responsible Companies with Huge Cash Flows Read More »

  When the Mumbai-Pune Expressway was thrown open to traffic in 2000, it was a showpiece of transport infrastructure. India’s first high-speed expressway, the access-controlled concrete six-lane highway cut travel time between Maharashtra’s twin cities by two hours and lifted traffic off the old Mumbai-Pune highway as motorists moved en masse to the new expressway.However, …

CSR spending: Making the Roads Safer Read More »

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage. But, graphs or no, the …

7 Steps to Up Your Corporate Social Responsibility Game Read More »

  A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads. Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all have one …

3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising Read More »