The great majority of consumers around the world believe their purchase decisions can have some effect on social and environmental issues and expect brands and businesses to behave in a similar manner a new report has found. Cone Communications and Ebiquity undertook a global study of consumer attitudes, perceptions and behaviours around corporate social responsibility …
What is the difference between a CEO using the corporate “bully pulpit” to express her or his values, and just being a bully in forcibly imposing those values on others, specifically by threatening or imposing economic sanctions? What are the red lines between passionate protest by prominent individuals, responsible commentary by corporate representatives, and …
If you ask a room full of business professionals for a definition of Corporate Social Responsibility (CSR), you’re likely to get several different answers. An evolving concept for the last few decades, definitions of CSR can range from a company that promotes environmentally-friendly policies, products, and practices to a small business that runs a …
Authentic corporate social responsibility: Good Spin vs Doing Good Read More »
Corporate Social Responsibility (CSR) programs are becoming increasingly popular. There is no doubt that most make positive contributions to society and in some cases, make the sponsoring corporations more profitable. These programs may help organizations attract and retain employees and, in some cases, encourage consumers to buy their products. But are they the thing …
“Sustainability for a business today is not a nice-to-do thing,” said Arif Naqvi, founder and group chief executive of the Abraaj Group. “It’s a have-to-do thing.” Naqvi, a key participant in the 2015 Oslo Business for Peace Summit and keynote speaker at the subsequent Business for Peace Award Ceremony, described a new, urgent corporate …
How Corporate Social Responsibility Is Moving From Optional To Mandatory Read More »
