Brand

Throughout 2015, corporate social responsibility (CSR) has been a favorite buzzword for businesses across numerous industries. And while all CSR initiatives should be genuine, there’s nothing wrong with considering how they impact brand image and affect customer loyalty.Research Identifies Connection There’s no doubt that CSR plays a role in customer loyalty and profitability, but by …

Do CSR Initiatives Play a Role in Customer Loyalty? Read More »

Traditionally, the global development community has looked upon corporate social responsibility programs with a certain degree of skepticism. Too many companies, critics argue, have used their corporate donations to atone for — or distract from — harmful and unethical business practices.Corporate giving has proven an easy way to counter the claims of activist groups and …

A guide to corporate giving Read More »

Bottom Line: Many corporations reduced their investments in sustainable initiatives during the recent recession — but some relatively high performing firms actually increased their long-term commitment to CSR.The 2008–09 global recession was devastating for many businesses. Consider, for example, the Intel Corporation. In 2008, the firm lost 42 percent of its stock price and 90 …

CSR during Recession Read More »

In recent years, Corporate Social Responsibility (CSR) or Sustainability reports have come to play an essential role in the development of corporate sustainability. They are a means of tracking progress on key activities and performance indicators relating to CSR and sustainability, of providing transparency with various stakeholders, and of helping the company themselves to focus …

What’s the point of CSR Over-Reporting? Read More »