Photo Credit: devicenext
boAt has formalized a collaborative venture with Shoobhi Foundation, a respected NGO dedicated to social causes, to address the vital need for clean and safe drinking water in public spaces and communities across Delhi NCR. This philanthropic initiative falls under boAt’s Corporate Social Responsibility (CSR) umbrella, exemplifying the brand’s commitment to community welfare and societal betterment.
boAt’s financial support to Shoobhi Foundation will facilitate the provision of clean and safe drinking water, readily accessible to the public. Notably, the contemporary water brand, Wahter, will serve as an expert and knowledge partner, emphasizing the significance of hydration. Additionally, Wahter will act as a distribution partner, delivering clean and safe drinking water in 100 percent recyclable bottles through specially designed carts and strollers.
Aman Gupta, Co-founder and CMO, boAt said, “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”
Shoobhi Foundation stated, “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”
Amitt Nenwani Co-Founder of Wahter said, “boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it’s about breaking barriers and making a bold statement that clean water is a right, not a privilege.“
The initiative underscores both boAt and Shoobhi Foundation’s steadfast commitment to social responsibility and their dedication to enhancing the lives of communities in need. By ensuring access to clean and safe drinking water, this partnership addresses a critical public health concern, contributing to the overall well-being of residents in Delhi NCR.
Article Credit: indianretailer