Here are three new examples of the CVS Effect in action that show how brands can change how business operates — for the better (the “CVS Effect” is shorthand for recognizing brands that are doing the right thing, because it’s the right thing to do). In these cases, the “right thing” is choosing to share …
Corporation are the ONLY thing that can save the world – Starbucks,SAP & Tesla show HOW. Read More »
New research shows that programs for social good work create higher satisfaction at every level and performative function Not everything is about the “bloody ROI,” Apple chief executive Tim Cook famously sputtered in his scolding of a conservative shareholder rights group at its 2013 annual meeting. “Leaving the world a better place” is also important. …
‘Not all About the Bloody Return’: How Social Programs Affect Employees Read More »
Nielsen’s 2014 Global Survey on Corporate Social Responsibility, released Tuesday, shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact. The Asia-Pacific region leads with 64 percent followed by Latin America (63 percent) and …
New Nielsen Study Says Consumers Are Ready to Pay More for Social Responsibility Read More »
Companies like Walmart are realising that consumers and shareholders trust businesses that incorporate good values Walmart is extremely generous, giving away over $1bn in cash and product annually – but it’s still viewed by the public as one of the least responsible companies on the planet, and is a continual target ofboycotts and protests. Wells Fargo donated …
Why Brands Should Focus on Social Change, not Philanthropy Read More »
India, the third largest economy by purchasing power parity (PPP), has a new Companies Bill that nudges certain companies to invest two percent of their profits in corporate social responsibility [CSR] . While several thought leaders have categorically called it a misadventure, I choose to be optimistic. Not only because I believe it is a …
How Corporate India Can Leverage a Mandatory CSR Bill to Shift Gears For the Long Term Read More »
