By : Bruno BERTHON Sustainability as competitiveness is going to change everything Can anyone still remember the workplace in 1994? No email, no internet, no mobile phones. Three or four news bulletins a day, maximum and obviously no social media. But we did have computers. They were very slow and they weren’t connected to each-other …
An interview with Cynthia Figge and 3p’s Nick Aster follows Why are we all here? Because we believe that a company that invests in sustainability increases its brand value, right? I’m going to unveil some research that proves the relationship between brand and CSR is even more profound than we thought — around the world, …
New Insights into the correlation between CSR and Brand strength: CSRHub Read More »
The corporate social responsibility (CSR) movement continues to thrive and brands are slowly but surely shifting their focus to broader and deeper issues surrounding sustainability, accountability and governance concerns. Early this month Selfridges launched Project Ocean, a CSR campaign based on the pledge that it will stop sourcing and selling all non-sustainable fish, a project supported …
The corporate sustainability movement is growing in every region of the world. Every year, more companies place responsible business practices and sustainability objectives at the heart of their business strategy. Companies are increasingly helping to tackle the world’s most pressing problems through their core businesses, and realising benefits and opportunities from doing so. There is …
Maggi bouillon cubes are big in West and Central Africa. Huge. Drive around and you can see cafes decorated with Maggi packaging and painted in the Maggi colours. The Maggi ‘cooking caravans’, showing how to cook with Maggi, attract hundreds of thousands and in some areas the stock cube is even used as local currency. …
Making Maggi ‘healthy’ in Africa by taking the leap into CSV : Brand Profile Read More »
