As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media. There was a time when companies used to get away with almost whatever they wanted to because they had the ability to control the vast majority of the communication …
Wouldn’t it be nice if the best business decision were aligned with the best ecological decision? Some people say that often it already is, and that if corporations would only wake up and see it, the opposition between profit and planet would diminish. The business case for sustainability draws on several core arguments. Pro-environmental practices …
Let’s be honest: Real Sustainability may not make ‘Business’ sense Read More »
Advertising agencies are experts at getting people to change their behaviour. Sometimes they do this for a cause, a charity, an NGO or in the public interest. Much more often they do it to persuade you to buy product B rather than product A. It’s how they earn their money, serve their client’s interests and, as a …
6 Point Someone – Are Ad agencies “Clever” with Sustainability Read More »
We laud corporate social responsibility. As a society, we put those generous acts of concern that companies do at the top of the scale when it comes to trust and our concept of product reliability. Safeway’s many local donation campaigns, McDonald’s long-standing Ronald McDonald charities, the numerous companies that have donated to community hunger programs, …
You don’t have to be gay, you don’t have to be good, you just have to be 18,” is the unofficial slogan of the 2014 Gay Games. Perhaps what goes without saying is that it’s best to be eco-friendly as well. Personal commitment to environmentalism is more pronounced in the US LGBTQ community than …
Gay Games : The Power of LGBTQ in driving sustainability Read More »
