Improving corporate social responsibility through crowdfunding Companies across America are partnering with community organizations and crowdfunding platforms to leverage their social reach and extend their (corporate social responsibility) CSR messaging.
To many people, Corporate Social Responsibility (CSR) is an empty buzzword. It’s the window dressing big companies put on their business to make it look like they’re giving back: A bit of money to charity, a volunteer day here or there to paint a community center. Then there are programs like LinkedIn For Good, the social …
As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media. There was a time when companies used to get away with almost whatever they wanted to because they had the ability to control the vast majority of the communication …
Wouldn’t it be nice if the best business decision were aligned with the best ecological decision? Some people say that often it already is, and that if corporations would only wake up and see it, the opposition between profit and planet would diminish. The business case for sustainability draws on several core arguments. Pro-environmental practices …
Let’s be honest: Real Sustainability may not make ‘Business’ sense Read More »
Advertising agencies are experts at getting people to change their behaviour. Sometimes they do this for a cause, a charity, an NGO or in the public interest. Much more often they do it to persuade you to buy product B rather than product A. It’s how they earn their money, serve their client’s interests and, as a …
6 Point Someone – Are Ad agencies “Clever” with Sustainability Read More »
