There are plenty of resources out there that let you compare prices to get the best deal on a product. But bargain hunting isn’t everyone’s modus operandi. These days, more and more people would rather shop with a clear conscience than save a buck or two on morally tainted goods.The trouble is that it can …
Throughout 2015, corporate social responsibility (CSR) has been a favorite buzzword for businesses across numerous industries. And while all CSR initiatives should be genuine, there’s nothing wrong with considering how they impact brand image and affect customer loyalty.Research Identifies Connection There’s no doubt that CSR plays a role in customer loyalty and profitability, but by …
Do CSR Initiatives Play a Role in Customer Loyalty? Read More »
CSR, Public sector, Six women-led companies,State Bank of India, Axis Bank Ltd, ICICI Bank Ltd, Hindustan Petroleum Corporation Ltd, LIC Housing Finance, Apollo Hospitals Ltd They have been part of promoting social values for the last five years but still the public sector companies’ show less satisfactory progress than private sector companies when it comes …
You can’t manage what you can’t measure.But, you can’t measure temperature with a speedometer either!CSR Metrics and management frameworks must meet project and corporate needsThe key to using metrics and measurement to unlock value is having project-appropriate metrics and measurement.
A data-led analysis of how companies responded to new rules for disbursing their corporate social responsibility funds It has been over a year since the new rules for corporate social responsibility (CSR) have come into force as per the Companies Act, 2013. The CSR rules now mandate that companies with a net worth of Rs.500 …
