Corporate social responsibility is increasingly important to international companies operating in China, but it must be real commitment and not a cynical marketing ploy As China becomes a buying market, rather than simply a cheap manufacturing base, international companies are recognising that they need to do more than simply rely on the power of their brands to …
Corporate social responsibility (CSR) has become a badge of respectability for major companies. But voluntary initiatives to promote socially responsible business practices can never replace protective legislation says the author. Nevertheless, financial incentives would increase their effectiveness and improved inspectorates could encourage small and medium sized firms to improve their labour practices.
So you see a YouTube video by an NGO that raises awareness about a certain disease. It is all about how horrendous your death… or life could be if you were to ever contract such a disease. It closes with a few instructions on how to avoid that miserable death along with a call …
Here are 10 common mistakes your company might be making with its CSR communications and how to fix them. 1. Great stuff is happening but you don’t want to talk about it – yetWhen I run into sustainability professionals at conferences I hear a lot of great and exciting stories about the projects they are …
Consider these: A firm publicises its efforts on corporate social responsibility. Another boasts of the amount of training it provides employees. Your child says she spent hours preparing for an exam. An educational institution highlights the number of attendees at a conference. The government emphasises resources allocated for a social initiative. What’s common to all …
