Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’ Why is selling sustainability still so hard? It shouldn’t be. We know that consumers “care”. We have surveys in abundance revealing people pay attention to social and environmental credentials, especially …
The problem with sustainability marketing? Not enough me, me, me Read More »
Bhaskar Chatterjee, director general and chief executive of the Indian Institute of Corporate Affairs (IICA), a Delhi-based government affiliated think tank for corporate regulation and reforms conveyed that IICA is in the final stages of drafting a guidance note on CSR accounting and auditing.
It’s no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term. Corporate social responsibility (CSR) will look different for each …
In today’s reputation economy, what you stand for as a corporation often matters more than what you produce or sell. Hard to believe? This was confirmed in June when Reputation Institute, a private global consulting firm based in New York, invited about 47,000 consumers across 15 markets to participate in a study that ranked the …
