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Communicate your CSR – Shout it loud & clear

The latest update on communications about corporate social responsibility is a good news/bad news message. This time, it’s delivered by Black Sun, a communications consultancy, in a recent survey of FTSE100 Index company website. As reported by PR Week, Black Sun’s analysis shows that 80% have a CSR section in the main navigation of their …

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Nestlé Shares Challenges, Progress, Renews Partnerships in Efforts to Create ‘Shared Value’

Last week, Nestlé released the summary of its 2014 Nestlé in society: Creating Shared Value Report, which highlights the company’s progress — and challenges — in meeting its societal commitments. The report gives stakeholders the opportunity to scrutinize Nestlé’s progress during 2014 against 38 specific objectives. The full online version of the report will be available …

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How Starbucks wants to be the face of ‘conscious capitalism’ – Case Study

The global coffee chain has launched a project in the US to get customers talking about race. Its CEO, Howard Schultz, is outspoken on inequality, gay marriage and politics – but not everyone is convinced.  Howard Schultz, the founder and chief executive of Starbucks, wants to start a conversation about race. But even the baristas …

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Turning the Tide – A New Global Ethic Where Sustainability and Spirituality Marry

We live amidst shifting tectonic plates in our mythological, philosophical, scientific, cultural and socio-economic models. Core to this shift is a questioning of who we are, why we are here, and how we live sustainably. The dominant materialistic perspective of life as purposeless with organisms as separate entities struggling for survival in an innately competitive …

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Proactive CSR – The new way forward

CSR can seem like a complex and hazardous area for companies. We predominantly hear of cases where companies have taken a ‘reactive’ approach to impacts they have had on human rights. But is this the most productive and useful way to approach the subject?     CSR of the PastCSR can be a difficult area …

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